Niche portals - yes or no?
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Wednesday, November 30, 2011
Tuesday, November 29, 2011
Skyscanner Flight Search on Facebook
Absolutely impressive. I was expecting to have to refresh the page at least a couple of times to get the results. It took less than 40 seconds for an answer to appear.
It does not substitute the website itself, but it's great to have an idea of the prices.
It does not substitute the website itself, but it's great to have an idea of the prices.
New Bulgari Hotel in London
Bulgari has planned for 2012 the opening of a luxury hotel in the elegant and exclusive neighborhood of Knightsbridge in London. The Italian brand, recently entered the orbit of LVMH, which has increased its presence in the hospitality industry, adding a new level of prestige.
The Residences will meet the needs of the super-rich looking for a hotel to stay in the London. The excellent service will strengthen the brand name famous in the world, known for the quality of their products.
Along with the hotel, the project includes the construction of an apartment building. The property will be developed by Christie's International Real Estate and will be built near attractions such as Harrods, Harvey Nichols, Royal Albert Hall and Hyde Park.
Francesco Trapani, CEO of Bulgari Group, said: “This hotel, the first new build luxury hotel in London for over 40 years, will be another important element in the Bulgari Hotels & Resorts project. I’m convinced that it will be a further statement of our brand in the UK, which is a strategic market for luxury goods.”
Bulgari Hotels
Article
Jimmy Choo’s article X Digital IQ Luxury Report
The article commented in the previous post could not me in better synchrony with the Digital IQ Luxury Report. In the Report it shows that Jimmy Choo has a Digital IQ of 126, a Gifted Brand, and it is the second best rated in their segment, shoes and leathergoods.
Launching a pursuit on the Foursquare for their new line of trainers is an excellent idea. Not only it puts the customer in contact with the brand, it makes a map of where you can find the products. It is an innovative campaign and differs from the usual magazine or billboard ad.
This new luxury campaign emphazises the huge developpement of a new type of social media: geolocalisation on mobile. The Foursquare has been created in 2009 and has now more than a million of users. It has a potential that is only beginning to be discovered by the companies.
Launching a pursuit on the Foursquare for their new line of trainers is an excellent idea. Not only it puts the customer in contact with the brand, it makes a map of where you can find the products. It is an innovative campaign and differs from the usual magazine or billboard ad.
This new luxury campaign emphazises the huge developpement of a new type of social media: geolocalisation on mobile. The Foursquare has been created in 2009 and has now more than a million of users. It has a potential that is only beginning to be discovered by the companies.
A Shoe Hunt! And they are not just any shoes...
A very clever idea has put many Jimmy Choo’s fans in a hot pursuit in London. For their new line of trainers, Jimmy Choo lauched a hunt for these new, fresh of the oven shoes: a foursquare hunt.
The CatchaShoe works this way: the trainers will be checked in at various trendy and exclusive venues via Foursquare and in order to win you must get there and find the trainers before they leave the place.
Check the article here
.
The CatchaShoe works this way: the trainers will be checked in at various trendy and exclusive venues via Foursquare and in order to win you must get there and find the trainers before they leave the place.
Check the article here
.
Analysis – Digital IQ Travel and Digital IQ Luxury Reports
As clearly showed in the Reports by L2, the Travel Business has, for the moment, the higher digital IQ. The numbers in various statistics point to that: Companies in the “Genius” status, online sales and even number of Facebook’s likes. In the Travel industry 93% of the companies offer online booking, either in their own website or in third party websites like Booking .com. This resulted in more than 50% of the online reservations, a number achieved only 3 years ago, for the first time ever. As a result, Travel companies are investing a lot in Google search, a tool that the Luxury Industry is yet to discover.
In the Luxury Industry, only two Brands managed to hold on to their Genius Standing, Louis Vitton and Ralph Lauren. However, that picture can quickly change as brands like Gucci, Hugo Boss and Burberry are pursuing the successful path of their Genius friends. Tiffany & Co.’s Engagement Ring Finder is an free app for iPhone downloaded not only by anxious fiancées to be, but also by fans of the brand, already married or not. Such thing as a simple app is a powerful way for brand to connect to the consumer. Preview off the app here
But the fail in Digital IQ of brands like Chopard (61 ponts in 2010), synonym of Luxury, show that this Industry has a long path before achieving number like the Travel Industry.
Many of these luxury brands are reluctant to use strategies in social networks because they think it is a "mass communication", where they would be giving their sophisticated and unique product as popular. However, this scenario is changing and the tendency is that these luxury brands will have as a priority to develop strategies in online channels.
It is important to understand that life online is a reality and that no company can ignore, no matter the type of product, it is critical to any business. The important thing is the Luxury Industry understand that in addition to their efforts in physical channels (which is also super important) it is essential the effort in digital channels, because that's where everyone is. Nonetheless, all channels - digital and physical - should reflect the same image positioning strategy.
The Top 3 Travel:
DELTA AIRLINES
SOUTHWEST
AMERICAN AIRLINES
The Top 3 Travel brands all know how to use the web to connect with their clients and clients to be. They are all present in most social medias and uses this medias to communicate with the customers. Delta uses Twitter to assist their passengers. They give the felling to the user that if they make part of their social network, he will be rewarded.
Top 3 Luxury:
COACH
RALPH LAUREN
LOUIS VUITTON
The 3 brands make good use of social media, especially Facebook. Through Facebook they present product, set trends and connect with the customers. Louis Vuitton, for example, joined the Facebook, Twitter and Youtube, where users can share photos, releases, fashion shows and interviews.
In the Luxury Industry, only two Brands managed to hold on to their Genius Standing, Louis Vitton and Ralph Lauren. However, that picture can quickly change as brands like Gucci, Hugo Boss and Burberry are pursuing the successful path of their Genius friends. Tiffany & Co.’s Engagement Ring Finder is an free app for iPhone downloaded not only by anxious fiancées to be, but also by fans of the brand, already married or not. Such thing as a simple app is a powerful way for brand to connect to the consumer. Preview off the app here
But the fail in Digital IQ of brands like Chopard (61 ponts in 2010), synonym of Luxury, show that this Industry has a long path before achieving number like the Travel Industry.
Many of these luxury brands are reluctant to use strategies in social networks because they think it is a "mass communication", where they would be giving their sophisticated and unique product as popular. However, this scenario is changing and the tendency is that these luxury brands will have as a priority to develop strategies in online channels.
It is important to understand that life online is a reality and that no company can ignore, no matter the type of product, it is critical to any business. The important thing is the Luxury Industry understand that in addition to their efforts in physical channels (which is also super important) it is essential the effort in digital channels, because that's where everyone is. Nonetheless, all channels - digital and physical - should reflect the same image positioning strategy.
The Top 3 Travel:
DELTA AIRLINES
SOUTHWEST
AMERICAN AIRLINES
The Top 3 Travel brands all know how to use the web to connect with their clients and clients to be. They are all present in most social medias and uses this medias to communicate with the customers. Delta uses Twitter to assist their passengers. They give the felling to the user that if they make part of their social network, he will be rewarded.
Top 3 Luxury:
COACH
RALPH LAUREN
LOUIS VUITTON
The 3 brands make good use of social media, especially Facebook. Through Facebook they present product, set trends and connect with the customers. Louis Vuitton, for example, joined the Facebook, Twitter and Youtube, where users can share photos, releases, fashion shows and interviews.
Wednesday, November 23, 2011
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