Jimmy Choo’s article X Digital IQ Luxury Report

The article commented in the previous post could not me in better synchrony with the Digital IQ Luxury Report. In the Report it shows that Jimmy Choo has a Digital IQ of 126, a Gifted Brand, and it is the second best rated in their segment, shoes and leathergoods.

Launching a pursuit on the Foursquare for their new line of trainers is an excellent idea. Not only it puts the customer in contact with the brand, it makes a map of where you can find the products. It is an innovative campaign and differs from the usual magazine or billboard ad.
This new luxury campaign emphazises the huge developpement of a new type of social media: geolocalisation on mobile. The Foursquare has been created in 2009 and has now more than a million of users. It has a potential that is only beginning to be discovered by the companies.